Atheist Assault !
The American Atheist Assoc, famous for taking ill-advised and unnecessary chances with their eternal souls, have thrown oil on the fire (of their own damnation) with a huge billboard (above) taunting inbound commuters as they approach the Lincoln Tunnel. Their message proclaims the Nativity story, and by logical extension God himself, to be a myth. They placed the billboard on the way into the city to not only give it massive exposure but also perhaps hoping Manhattan itself on the the other side would strengthen their claim. It would not be the first time the exorbitant prices and ungodly traffic in midtown have caused men to doubt His existence. $12/beer is indeed a faith-shaking proposition.
Christian Counterattack
Not about to let Christmas be crucified on a four masted 80'x20' ad-cross, a christian group put up their own billboard at the Manhattan end of the Lincoln Tunnel facing those leaving, perhaps in the hope that their message combined with the good experience of departing NYC and entering the 'Garden (of Eden?) State' of New Jersey, with its more reasonable $4 beer, would help some restore their faith. Clearly they are unfamiliar with downtown Patterson.
It is a stalemate the courts cannot adjudicate. This 'tussel at the tunnel' is a hearts & minds type struggle that cannot be resolved before any (earthly) judge. All truth in advertising laws require solid proof that an advertised contention is false before legal action can be justified. Since neither the faith-based billboard nor the faithless-based billboard meets this standard, the government cannot stand and take action but instead remains seated where it is most comfortable; on its hands.
One cannot help but think a timely public smiting of the 'myth' sponsors would settle the issue nicely.